Thinking about products, services & clients.
You know, we know already clients are different.
Not only clients are different for age, interests, education, provenience, spending trends and salary per month.
Clients are different because they can be in a different state of mind and request.
For example.
Two Couples.
The first is a family with a child coming. They need to restructure their home for safety measures, to create space, the baby room and set up the family living space.
The other couple is about two 50 years old already grandparents who are gonna think to create a swimming pool in the garden. They are curious.
So, what our elementary predictive abilities should suggest?
The first couple need the restyle as a priority but being young and with a child coming, spending availabilities could be medium-low. It depends on how they actually earn with their salary and if they have family and parents who wanna be a part of that.
Probably a short-medium time conversion.
The second couple could have more spending power than the first one.
The research is for information, they have no priority reason doing that.
It's something they can do this year or the nexts.
Probably a long time conversion.
Priority Level is an important parameter. In Marketing we call it Urgency.
People who are already searching for something already activated on satisfying some needs. It's more likely they will convert before others.
Stimulate already existing needs and triggers is much more easier and less expensive, faster than creating expectations and other needs waiting the acquisition.
Primary Needs, Health Needs, Survival Needs are much more important than others.
People oftentimes tend to have higher spending availabilities on these type of needs and products or services related, than others.
Benefits.
What are the benefits which come from the use of these products?
What are the key advantages and the distinctive points that differentiate from the others?
Cambridge Dictionary Definition:
You are going to buy a product or a service because of it will satisfy a need or more.
Benefits are the good and helpful effects produced by the utilization of them.
For example.
The New Smart Sense Eye Technology.
A Breakthrough in Healthcare for yours Eyes and Mind Functions.
Reduce Stress and Anxiety, Quiet your mind and eyes fatigue, Improve Deep Sleep Quality and Life in your ordinary days with the new TheraBody Smart Googles Eye Mask and Smart Eye Massager.
What are the benefits between art & copy?
Stress and Anxiety Reduction
Improve a Restorative and Quality Sleep
Quiet your Headache
Reduce Eye Fatigue
Reduce Hearth Frequency
Improve your Circulation Flow
Diminish Facial Tensions
Improve Focus and Concentration Abilities
These above are all the Benefits.
The effects proven by the use of the product.
These Googles seems to be a perfect solution for the daily care routine.
Product Keys, Features and Characteristics
Functions and Characteristics are fundamentals to enrich the description and the comprehension for the prospect.
SmartSense Technology. Activate Smart Relax Mode to reduce frequency heart-rate, improve stress and anxiety reduction.
Multifunction: Vibration, Massage, Heat
Foldable Mobile Design to ensure your relax whenever you go
Pair via Bluetooth with Theramind App. Access a new sound and multi sensorial experience, exclusive for you daytime routine with Smart Googles.
150 minutes of battery life.
Leather and Cotton
Aren't you a bit curious?
Reason Why. It's emotional and rational at the same time.
Why, What does differentiate your brand, products and business from others? Why should we choose you instead of another company? The Reason Why.
It's a matter of importance, authority, relevance, key characteristics or values, ideas of the brand and the products.
To define a Reason Why you should know very well your products but more than other, the potential users and costumers.
What is the consumer insight?
Linkedin defines it as:
Consumer insight is the deep and meaningful understanding of the motivations, emotions, values, beliefs, and attitudes that drive consumer behaviors.
It goes beyond what consumers say or do, and reveals why they do it, how they feel about it, and what it means for them. Consumer insight helps marketers and product developers to create and communicate value propositions that resonate with consumers and influence their decisions and actions.
It's with the deeper understanding of people minds, costumers and products that we can find the in-between area among all of them and see, discover the Unique Selling Proposition.
The proposal, the sentences and the way we promote the brand and the products as superior to others and perfect to suit costumers expectations.
Summing up.
From needs and gaps we find and create products and services which we will offer after a deep research on consumers, the market, competitors and insights triggers.
In this way the Reason Why, Benefits and Key factors can be found and be more relevant than your competitors.
You know, the best for you is always being perceived as the perfect solutions for consumers.
Tuning your strategy, claims, payoffs, tone of voice and the communication towards your prospect way of thinking and speaking is a winner strategy to create affinity and reality between the two parts.
End.
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