In Digital Marketing, Web Strategy, Social Media Management and Advertising one word resonates in every report: Engagement.
It is used as a measure of the values and the benefits of our experiences.
Meaningful connection with an experience and/ or its content
Sense of belonging and emotion
Positive emotions towards an experience, a content, a video, a brand, an event.
Purposeful involvement and active contribution
When speaking about Reputation, Identity and Awareness we speak about perceptions of datas, experiences and its elements that have a certain weight for minds.
Hi, nice to meet you, I'm Matteo Ratti ( or Matthew, as you like ) and I'm a Digital Creator and Advertising Specialist.
In other term, once learnt something we've to memorize it and position the information, the brand, the event, the product in order in our minds to be recalled when needed in a importance-level and useful-grade schema.
The more he's perceived as valuable, useful, nice, important, qualitative, the more it's higher positioned in our minds.
So different brands and businesses that we know are positioned differently in our mind archive. Apple is higher than Microsoft for quality and performance but it's lower than Microsoft because its prices are higher.
Mcdonald's is perceived less as quality than a Michelin Stars Restaurant.
Weights, importance and perceptions datas are not the same and the differences in-between are at the base of costumer behavior and action towards products, services of brands.
So Positioning is a valuating action driven by and influenced by emotions and cognitive capabilities.
The higher the perception, the higher the positioning, the higher the importance and the spending availabilities. If your brand has a valuable image and identity, products and services are perceived of that quality and costumers are more willing to spend in.
Events are a really good tool to engage, position and drive a better valuation.
Charity and Fundraising Events.
Charity Events are wonderful for that: you can show values, key points and ideas of a brand. You're doing something good, plus you earn in reputation, positive feelings better positioning you at the brand awareness, identity in the mind of the costumers.
Here we have:
the emotional insights
the analytical informations
engagement key factors
You know, I'm a person who has absolutely no problem saying that: Charity events are two sides useful, first the organizer, the brand and the community and the organization, non-profit mission he's gonna host the event.
I've had a family managed bar and bistrot, event location.
Well, we weren't eager to open it, it was rally an imposition due to external errors and causes but, instead of making money selling alcohol we decided to spent our forces to help people, organization and for a better living, starting from organic - biologic high quality food and beverage.
Here's an example of a fundraising event organized for LAV Monza e Brianza, Italy.. A thousand euro donation, part of the earnings of the evening.
Maybe you don't know but in Italy for a small local activity, it's a huge amount of money to donate in an evening.
You earn and gain always better.
These are positive PR. Press results are always positive for these types of events.
There are a lot of ways to make money.
This one is perfect to raise up reputation and awareness, identity perceptions values nor to do something positive and useful for the society and other dynamics.
In a year with this type of management, we have multiplied our incomings and the visitors volume by 4,5X overpassing a hundred people per day In weekends. In a small town like Lentate sul Seveso, it's really an excellent result!
It's not what a single event drives and brings to.
It is what values, choices and a certain target are able to elevate the corporate image.
Then a wonderful business email.
A great distributor in search for a co-partnership opportunity with our structure.
" Goodmorning, we are contacting your for a co-partnership request with our business. A way to promote some of our approved brands and..."
It was really satisfying for me to know I was right with my choices and strategy.
The last phone call in these direction was from London, UK. Open Table to be listed as one of the best vegetarian restaurant in the zone.
To sum up, what are the key point that lead to the success:
Social Proof.
Corporate Events, Private and Business Events.
PR Charity & Fundraising.
Network & Partner
Niches of Market ( Vegan )
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