What's the Fandom?
It's a Culture.
It's Philosophy.
It's a Marketing Strategy.
It's a Movement.
It's a Way to make a lot of money
It's Theatre Show.
It's a Disneyland Park.
It's a Movie Saga.
It's a Collection of Lego.
It's a Collection of Gadgets.
It's a FanMovie
It's a CrossMedia and Multichannel Strategy of Products, Media and Services.
It's a series of Puppets.
It's a Merchandise.
T-Shirts
Merch
Figures
But it's a lot more.
It's a Creed. Native or Driven by.
It's something conceivable from the scratch of something.
By Fans, For Fans,
By the Major, For the Fans.
From Fathers to Sons.
Generation after Generation.
A identification Primary Need.
A virtual Primary Need.
A realization Primary Need.
An experience Primary Need.
Considering all the other existing player in the market. Businesses, Provider, Supplier Creators, Manufacturers, Hotel and so on.
Why is it so important and powerful?
What is a business key aspect when speaking about marketing, loyalty, word of mouth, recurring purchases, buzzing, hype, brand awareness and brand identity?
Word of Mouth
Hype
Chatting
Movement
Recurring Purchases
Interests
Attraction
Engagement
So starting from the scratch of the creation of a media product that can be expanded at a worldwide level and taken from the fans to make it bigger and bigger is a creation strategy, a marketing strategy and a business strategy.
A 9 to 12 digits earnings marketing strategy.
Here we are, other list:
A storyline
Emotions
Heroes
Friends
Values
A Mission
A Quest
Mental, Values, Ideals, Emotional triggers personified in objects, robot, puppets, games.
Sometimes Totems.
Sometimes Taboo not to unveil or disturb.
Two Religion. Sith and Jedi.
Two sides: Emperor and Republic.
A Galaxy.
Planets, Populations, Races, Laws.
The Force. Battleships.
Hyperspace. Lightsabers.
Peace, Honor, Law, Wisdom and Love against Power, Domination.
9 Blockbusters Movies.
More than 5 Videogames.
Areas in Disneyland Paris and Disney World Orlando.
iOS, Android, XboX, Playstation, PC gaming.
Events and Shops all over the world.
15+ Puppets.
15+ Lego. UCS.
T-shirts
Merch
Figures
Hundreds of Gadgets
A Community
Forums
Cities Meetings
Box Office.
Only Cinemas and Theaters Incomings.
Star Wars The Phantom Menace
1.027.082.707 USD Worldwide Star Wars The Clone War
653.779.970 USD Worldwide
Star Wars Revenge of the Sith
868.390.560 USD Worldwide
Solo a Star Wars Story
392.924.807 USD Worldwide
Rogue One A Star Wars Story
1.058.682.142 USD Worldwide
Star Wars a New Hope
775.398.007 USD Worldwide
Star Wars The Empire Strikes Back
538.375.067 USD Worldwide
Star Wars The Jedi Returns 475.106.177 USD Worldwide
Star Wars the Force Awakens
2.071.310.218 USD Worldwide.
Star Wars the Last Jedi
1.334.407.706 USD Worldwide
Star Wars The Rise of Skywalkers
1.077.022.372 USD Worldwide
These Kolossal Movies. 30 years of Filmmaking.
10.272.479.733 Dollars at the Box Office only from the 4-6 months of projection.
Ten Billion - Two Hundred SeventyTwo Million - Four hundred seventy nine Thousands - Seven Hundred ThirtyThree Dollars.
So Everything starts from the main media content, the movie.
These will be expanded from the DVD, Streaming, BluRay, Distribution Sales.
Merchandise
Games
Events
Shops
Royalties for Parks and Faires.
Books & Comics
Cards
In-Store Purchases
In-App Purchases
Online Purchases.
Royalties
Fans are the Key point and relay from the start.
The Generators. The Creators.
They spend the moneys, they are the main source of incomings, after third parties partnership.
The Seconds are the B2B and B2C players.
Channels & Mass Media.
Broadcasting Companies.
Theatres, Theatre, Parks, Game Developer,
Faires, Shops. Gadgets Suppliers and Producers.
Directors, Crews. Agencies.
From the beginning a schema or a framing to generate a powerful expansion and flux of values, movement, ideas, concept, philosophy, ideals, passions.
All big Kolossals have its ones.
Think and reflect. It's the same with:
The Lord of the Rings
The Hobbit
Harry Potter
Star Trek
Marvel SuperHeroes
May the Force be with you.
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