How much is Photography important to reach business goals and persuade the target?
Why Restaurants, Businesses, Shops, Brands and Professionals MUST have a professional photo media collection for their websites and social media channels as Instagram and Facebook?.
Here you’ll find all the answers.
First, let me introduce. I’m Matteo Ratti, Digital Creator and Marketing Producer.
I’m a Filmmaker and Photographer with a specialization in Digital Marketing.
High-quality images are a must-have essential for attracting and interesting visitors to create a strong, memorable first impression.
Professional photos build trust with potential customers as they demonstrate that the business is professional and invest in its online presence
Whether you’re showcasing your products, services, or team, the images you use should be of the highest quality possible to ensure that your website is making the best possible impression. Businesses and Websites attracts and sells from 3.5x to 10x thanks to images and videos. Digital Marketing Guru
Images have the ability to stimulate emotions in the viewer, which can help establish an emotional connection between the viewer and the brand represented in the image.
This emotional connection can increase conversions as it establishes trust and credibility with the audience.
This type of engagement can lead to increased exposure for your brand as the images are shared by others and reach a wider audience.
These images help to demonstrate your brand’s expertise and authority, making it more likely that your audience will choose your brand over competitors.
What’s PHOTO ATTRACTION service is about and Why is it so important for every business, brand or professionals?e.
We are sight-based life beings.
Think about it.
We move, we choose, we watch on the internet, we watch on tv, we buy things we’ve been first touched with the sight.
Nor?
You go in a bakery and you wait 5 minutes staring on pizzas, focaccias, breads and biscuits. You only had to take 3 baguettes but the time waiting admiring all this food, the smell, it makes you drool and at the end of the shop you’re on the street with 2 full food sacks and a pizza in the mouth.
Is it a pregnant craving women or a greedy for salads after training man?
It’s nomal.
It happens to anyone.
Our physiological needs drive our actions as more as these needs are at the base of our human istincts.
You watch delicious tasting food, 2 minutes, visual stimulus trigger mind responses that consequentially remember the taste of good foods, then activate the taste buds, salivation increases and you drool craving to eat.
Food is not so expensive and it’s one of the most important primary life being needs.
It’s something physiological. Once upon a time people had to hunt to procure something to eat. Nor the fear to mission out of it, or the habit of meal time makes in you a sense of urgence to act.
We are cultural trained for many habits from lunch times, dinner times, brakfast, hollydays, shops days.
You buy it, you taste and eat it. You’re happy.
You’ve satisfied your istinct desires of food, in that moment.
THIS IS THE PHYSIOLOGICAL PART, THE MECHANICS OF THE PROCESS.
So we can interact with photos, videos and graphics and use them to drive the most relevant part of the persuasive process online: attraction, desire and action.
What’s the most valuable action? The purchase.
In log time an extra importance is due to fidelization and repetitive purchase.
We use the AIDA formula.
Attract
Stimulate Interest
Increase Desire
Drive the Action
We attract thanks to photos.
We stimulate interest and desire and at the end of the persuasive process, we drive the action of the acquisition or other valuable action taken as goal.
Images are powerful tools in the world of online marketing, and they can make or break the success of a website as for a campaign.
In the end, if you don’t have great photos, videos and media contents, you won’t rock the net.
See you later in the next article.
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